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Agartala	Agra	Ahmedabad
Ahmednagar	Aizawl	Ajmer
Akola	Alibag	Aligarh
Allahabad	Alleppey	Almora
Alwar	Ambala	Amravati
Amritsar	Amroha	Anand
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Aryankavu	Aurangabad	Auroville
Ayodhya	Badlapur	Balipara
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Belgaum	Bellary	Bhangar
Bharatpur	Bharuch	Bhavnagar
Bhawanipatna	Bhilai	Bhopal
Bhubaneswar	Bhuj-Rudramata	Bicholim
Bijapur	Bijnor	Bikaner
Bodh Gaya	Bokaro Steel City	Brahmapur
Bundi	Calicut Kozhikode	Cannanore
Chandannagore	Chandausi	Chandigarh
Chandipur	Changanacherry	Chengannur
Chennai Madras	Cherthala	Chhatarpur
Chinsurah	Chitradurga	Chittoor
Cochin Kochi	Coimbatore	Cuddalore
Cuttack	Darjiling	Dehra Dun
Delhi	Dewas	Dhanbad
Dharamsala	Dindigul	Dungarpur
Durgapur	Elamanchili	Ernakulam
Erode	Faridabad	Gandhinagar
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Gobindgarh	Gorakhpur	Greater Noida
Guntur	Gurgaon	Guruvayur
Gwalior	Haridwar	Hazaribag
Hisar	Hosur	Howrah
Hubli	Hyderabad	Igatpuri
Imphal	Indore	Itanagar
Jabalpur	Jaipur	Jaisalmer
Jalandhar	Jamnagar	Jamshedpur
Jodhpur	Kakinada	Kaladi
Kalimpong	Kalpetta	Kalyan
Kanchipuram	Kannur	Kanpur
Kanyakumari	Kapadvanj	Karauli
Karnal	Karur	Karwar
Kashmir	Kassar	Kausani
Khajuraho	Kharagpur	Kishangarh
Kodaikanal	Kolhapur	Kolkata Calcutta
Kollam	Komarapalayam	Kootanad
Kota	Kothamangalam	Kottakkal
Kottayam	Kovilpatti	Kullu
Kumaon	Kumbakonam	Kumta
Lonavala	Lovedale	Lucknow
Ludhiana	Madurai	Mahe
Mamallapuram Mahabalipuram	Manali	Mangalore
Manjeri	Mardol	Margao
Matheran	Mathura	Meerut
Moradabad	Morbi	Mumbai Bombay
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Porbandar	Pune	Puri
Pushkar	Raipur	Rajapalayam
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Roorkee	Saharanpur	Salem
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Satna	Sawai Madhopur	Secunderabad
Shillong	Shimla	Sidhi
Sirsa	Sivakasi	Solan
Solapur	Sonepat	Srinagar
Sullia	Surat	Surendranagar
Tezpur	Thalassery Tellicherry	Thane
Thanjavur	Thekkadi	Thiruvalla
Thiruvananthapuram Trivandrum	Thrissur	Tiruchirappalli
Tirumala	Tirunelveli	Tirupati
Tiruppur	Tirur	Trichur
Tumkur	Tuticorin	Udaipur
Udupi	Ulhasnagar	Vadodara
Valsad	Varanasi	Vellore
Vijayawada	Virudunagar	Visakhapatnam
Vrindavan	Warangal	Yamunanagar
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» Why Re-Design?

Why Re-Design? by: Craig Kistler

My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?

Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience.

New Foundation

With any re-design it is a great time to do a little rethinking. Looking at the current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within the architecture of the entire site.

Judging by the Cover

The old adage "Never judge a book by its cover" doesn't apply to your website. Users to your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look the user gets a sense of trust from the company behind the site.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

New Experience

New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.

Cheapest Employee

Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a think of the past. By adding features to your site that help educate your user base, ehhance marketing efforts, as well as, develope a sense of who your users are you are in reality making your site work harder for you. The simple fact is that you have a site. Why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your site and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with you future customers.

Contact SFD today to schedule a FREE consultation on your current website. And get ideas on who you can make your website work harder for you.

About The Author

The talent behind Small Farm Design's creative endeavors is Craig Kistler. An award-winning designer with years of experience in graphic design, print advertising, illustration, identities, and web design.

ckistler@smallfarmdesign.com

This article was posted on February 24, 2003